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5k&Parade
5k&Parade

Saturday, September 12, 2026 • Downtown Indianapolis

Indianapolis Latino Parade & Unidos 5K

Two separate events. One day of citywide visibility. Culture. Community. Movement.

Sponsorship benefits apply only to the event selected unless a sponsor participates in both.

Unidos 5K - $40,000
Presenting Sponsor (1 available)
Professionally timed, family-friendly run/walk promoting physical activity, preventive health, and wellness education.

Latino Parade - $60,000
Presenting Sponsor (1 available)
A cultural and civic celebration—not a political demonstration—showcasing businesses, nonprofits, and community pride.

Contact
info@chingonlegacy.org
(317) 406-6970 • chingonlegacy.org

Why sponsors win

Downtown visibility + foot traffic

  • High-attendance, family-friendly events

  • Brand placement across signage, announcements, and digital promotion

  • On-site activation opportunities

Why the city wins

Economic and community impact

  • Supports local businesses, vendors, and entrepreneurs

  • Promotes healthy lifestyles and community pride

  • Orderly, professionally managed operations

What you receive

Sponsor Impact Report

  • Estimated impressions and engagement highlights

  • Photos + activation recap

  • Metrics to share internally and with stakeholders

LatinosIndy

Sponsorship Levels

Choose Unidos 5K, Latino Parade, or both. Sponsorship benefits do not cross over unless you participate in both events.

UNIDOS 5K ACTIVATION ZONE PRESENTING SPONSOR - $30,000 (2 AVAILABLE)

Non-competing categories such as Health, Wellness, or Community. The first Activation Zone will be at the start of the race with our DJ, and the second will be at the awards area for 3rd, 2nd, and 1st place.

Includes:

  • Prominent logo placement on race shirts + website

  • Branding tied to race asset

  • 4 announcer mentions

  • 10 complimentary registrations

  • Social media sponsor highlight

  • Sponsor Impact Report

UNIDOS 5K PREMIER PARTNER — $20,000 (4 AVAILABLE)

Includes:

  • Large logo placement on race shirts + website

  • Branding at a hydration station OR mile marker cluster

  • 3 announcer mentions

  • 5 registrations

  • Post-event reporting

UNIDOS 5K SUPPORTING PARTNER — $10,000 (8 AVAILABLE)

Includes:​

  • Logo placement on race shirts + website

  • Branding at one course asset

  • 2 announcer mentions

  • 5 registrations

  • Post-event reporting

DESFILE LATINO— MIDDAY EVENT

PARADE PRESENTING SPONSOR — $60,000 (1 Available)

Title Recognition: Indianapolis Latino Parade presented by [Sponsor]

  • Includes:
    • Exclusive parade naming rights
    • Lead parade position recognition
    • Top logo placement on lead banner, route signage, website, and marketing materials
    • Minimum ten (10) announcer mentions
    • Optional honorary grand marshal designation
    • On-site activation along parade route
    • Dedicated social media feature
    • Sponsor Impact Report

PARADE ACTIVATION ZONE SPONSOR — $45,000 (2 Available)

Option between the social media stage and the parade starting route.

Includes:

  • Prominent branding on parade assets

  • Great positioned space on our parade

  • 6 announcer mentions

  • Dedicated social media feature

  • Post-event reporting

PARADE PREMIER PARTNER — $40,000 (4 Available)

Includes:

  • Large logo placement on parade signage

  • Good parade position

  • 5 announcer mentions

  • Post-event reporting

PARADE COMMUNITY PARTNER — $25,000 (5 Available)

Includes:​

  • Logo placement on parade signage

  • Position in our parade

  • 3 announcer mentions

  • Post-event reporting

PARADE SUPPORTING PARTNER — $15,000 (6 Available)

Includes:​

  • Logo placement on select signage + website

  • Position In our parade

  • 2 announcer mentions

Unidos 5K — Morning Event

UNIDOS 5K PRESENTING SPONSOR - $40,000 (1 AVAILABLE)

  • Exclusive naming rights: “Unidos 5K presented by [Sponsor]”

  • Largest logo placement on:

    • race shirts

    • bibs

    • website

    • registration platform

  • Branding on the biggest physical assets:

    • start/finish arch

  • Minimum 6 live announcer mentions

  • Sponsor welcome remarks opportunity

  • 15 complimentary race registrations

  • On-site prime booth

  • Dedicated social media sponsor feature

  • Post-event Sponsor Impact Report

PARADE NEIGHBORHOOD PARTNER — $7,500 (8 Available)

UNIDOS 5K ACTIVATION ZONE PRESENTING SPONSOR - $30,000 (2 AVAILABLE)

Non-competing categories such as Health, Wellness, or Community. The first Activation Zone will be at the start of the race with our DJ, and the second will be at the awards area for 3rd, 2nd, and 1st place.

Includes:

  • Prominent logo placement on race shirts + website

  • Branding tied to race asset

  • 4 announcer mentions

  • 10 complimentary registrations

  • Social media sponsor highlight

  • Sponsor Impact Report

UNIDOS 5K PREMIER PARTNER — $20,000 (4 AVAILABLE)

Includes:

  • Large logo placement on race shirts + website

  • Branding at a hydration station OR mile marker cluster

  • 3 announcer mentions

  • 5 registrations

  • Post-event reporting

UNIDOS 5K SUPPORTING PARTNER — $10,000 (8 AVAILABLE)

Includes:​

  • Logo placement on race shirts + website

  • Branding at one course asset

  • 2 announcer mentions

  • 5 registrations

  • Post-event reporting

Includes:​​

  • Name or logo listing

  • Position on our parade

  • Group recognition

Unidos 5K — Morning Event

PARADE PRESENTING SPONSOR — $60,000 (1 Available)

Title Recognition: Indianapolis Latino Parade presented by [Sponsor]

  • Includes:
    • Exclusive parade naming rights
    • Lead parade position recognition
    • Top logo placement on lead banner, route signage, website, and marketing materials
    • Minimum ten (10) announcer mentions
    • Optional honorary grand marshal designation
    • On-site activation along parade route
    • Dedicated social media feature
    • Sponsor Impact Report

PARADE ACTIVATION ZONE SPONSOR — $45,000 (2 Available)

Option between the social media stage and the parade starting route.

Includes:

  • Prominent branding on parade assets

  • Great positioned space on our parade

  • 6 announcer mentions

  • Dedicated social media feature

  • Post-event reporting

PARADE PREMIER PARTNER — $40,000 (4 Available)

Includes:

  • Large logo placement on parade signage

  • Good parade position

  • 5 announcer mentions

  • Post-event reporting

PARADE COMMUNITY PARTNER — $25,000 (5 Available)

Includes:​

  • Logo placement on parade signage

  • Position in our parade

  • 3 announcer mentions

  • Post-event reporting

PARADE SUPPORTING PARTNER — $15,000 (6 Available)

Includes:​

  • Logo placement on select signage + website

  • Position on our parade

  • 2 announcer mentions

PARADE NEIGHBORHOOD PARTNER — $7,500 (8 Available)

Includes:​​

  • Name or logo listing

  • Position on our parade

  • Group recognition

In-kind sponsorships

In-kind sponsorships are accepted at verified fair market value and recognized proportionally. Common needs include hydration, printing, signage, safety services, logistics, and media support.

Event Asset Sponsorships

Event Asset Sponsorships

Unidos 5K Assets (exclusive to the 5K)

Community Safety Sponsor       $10,000   (1 Available)

Volunteer Sponsor                     $10,000   (1 Available) 

Medal Sponsor                          $8,000    (2 Available)

T-shirt Sponsor                          $8,500    (2 Available)

Awards Stage                            $9,500     (1 Available) 

Mile Markers                              $7,500     (6 Available)

Parade Assets (exclusive to the Parade)

Lead Parade Banner                   $12,000     (1 Available)

Volunteer Sponsor                       $10,000     (1 Available)

Community Safety Sponsor         $12,000     (1 Available)

Cultural Showcase Sponsor        $20,000     (1 Available)

Announcer Stand Sponsor          $15,000      (1 Available)

Route Signage Sponsor              $15,000      (1 Available)

Key Deadlines

Deadlines are firm to ensure production, printing, marketing, and brand placement.

​

Commitment deadline

May 10, 2026

​

Full payment deadline

June 1, 2026

​

Logos & materials deadline

July 1, 2026

SPONSOR FORM

Which event?

We’ll respond within 1–2 business days with an agreement + next steps.

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